![]() ![]() Speaking about the new company’s global outlook, Wiedenfels said “it’s important to remember that DTC internationally is going to be an exponentially better business for us than the linear world,” the area that Discovery is traditionally used to dealing in.Recharge your Airtel DTH connection now and never miss a moment of your favourite shows and movies! I can’t wait to see the first combined direct-to-consumer metrics because, in theory, the acquisition power of HBO Max, combined with the retention power of the Discovery content I think is going to make for a blowout DTC product, and that should certainly drive very healthy revenue growth for years to come.” Take that together, I have no doubt that we will be creating one of the most complete, sort of four quadrant, old-young-male-female products out there. You’ve got the daily engagement that people enjoy with Discovery content versus sort of the event-driven nature of the HBO Max content. “We have HBO Max, with a more premium, male-skewing positioning, and then you’ve got the the female-positioning on the Discovery side. “The combination could not make more sense than what we’re doing here,” Wiedenfels said. And once WarnerMedia is officially in Discovery’s hands, Wiedenfels looks forward to a “blowout DTC product” with the combination of HBO Max and Discovery Plus and thinks there will be “some very nice marketing synergy right out of the gate” for the Discovery and WarnerMedia brands. Insiders tell Variety that the specific time frame being targeted is April 11-28. Per Wiedenfels, the $43 billion Discovery-WarnerMedia deal is still set to close early in the second quarter, following Friday’s approval vote from Discovery shareholders. So that will need some very, very detailed and disciplined planning.” Between the two direct-to-consumer products, by the time we close, close to 100 million people are going to be affected as we make those changes. “There’s a greater risk, you want to get that right. “The direct-to-consumer business is obviously further along now than what we had four years ago,” Wiedenfels said. Discovery will introduce both ad-free and ad-lite products. On Monday, Gunnar did not give guidance regarding how much the combined streaming platform would cost consumers, though he did note Warner Bros. HBO Max is priced at $9.99 per month with ads and $14.99 a month as an ad-free service. For HBO Max and HBO, last year ended with a combined 73.8 million global subscribers. Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while.”Ĭlick here to subscribe to Variety‘s free Strictly Business newsletter covering media earnings, financial and investment news and more.ĭiscovery Plus currently costs $4.99 per month with ads or $6.99 without ads and accounts for the bulk of Discovery’s streaming sub total, which the company reported to be 22 million worldwide customers at the end of 2021. But the main thrust is going to be harmonizing the technology platform. ![]() So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content into the other product, etc., so that we can start to get some benefits early on. Again, that’s nothing that’s going to happen in weeks - hopefully not in years, but in several months - and we will start working on an interim solution in the meantime. “The question is, in order to get to that point and do it in a way that’s actually a great user experience for our subscribers, that’s going to take some time. ![]() “One of the most important items here is that we believe in a combined product as opposed to a bundle… We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition,” Wiedenfels said.
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